Seller Leads Part 1
Generating Leads on Facebook
If you talk to any homeowner there's always one piece of information they're interested in - their home's worth.
Give them what they want. Now with free home valuation tools you don't even have to do any of the leg work up front.
With a hot dog marketing budget and a rock solid follow up plan, you can change the way you attract homeowners.
Give me 11 minutes and I'll take you through every aspect of using Facebook to generate seller leads using A free pricing tool.
We've seen it.
IT PAYS TO BE SOCIAL.
I'll be up front here; online seller leads are a tougher beast to tame than first time homebuyers excited to look at a bunch of houses.
The fact that social media allows you to build a targeted audience of thousands of sellers makes it well worth the effort though.
TUTORIAL VIDEOS
Video 1
FREE HOME VALUATIONS
First things first, we need a sexy landing page. BlueCMA is the best tool I've seen for the job.
Not only is it a breeze to navigate, it dishes out some great looking, comprehensive reports.
Video 2
GETTING STARTED
I'm going to guide you through the entire process and I'll do my best to make you have to think as little as possible.
I'm assuming you have a Facebook business page. If not, you need one for a whole list of reasons - primarily to boost posts and run ads.
Video 3
TARGETING HOMEOWNERS
We're going to build an audience in real time in 2 minutes. Sounds intense but Facebook really does make it that easy.
This is the foundation for building a hand picked seller pool.
Video 4
SET YOUR BUDGET
Social media is one of the most cost effective ways to grow your brand. Although you can run an ad for as little as $5, be bold with your budget and track your results.
Keep in mind there's a dance between budget and audience. Make sure you're ad spend is high enough to saturate your audience.
Video 5
STOPPING POWER
You have two opportunities to grab people's attention - the image and the headline/text. It may take some testing to see what gets people clicking but there are some basics to follow.
Since I love you so much, I cooked up two images for inspiration. I'll even give you some one liners.
The Script
FOLLOW UP
We all know the money's in the follow up. Here's a proven script to point you in the right direction.
Tools for the job.
YOU'LL NEED A FEW THINGS
blueCMA offers gorgeous home valuation landing pages and generates up to 10 leads for free.
The reports are comprehensive and beautiful and offer the value in the form of a range which is great for follow up.
This is the free site I used to cook up the two images below. A simple yet powerful tool with tons of inspiration.
Make sure you use the template specific to Facebook ads (not the one for a post).
Can't get the creative juices flowing? Call in reinforcements.
Have them design your hero image for as little as $5 a job.
HERO IMAGES
You get one first impression so make it good.
Thank You
YOU'RE WHY I DO THIS
Thanks a bunch for checking this out. It means a lot.
If this tutorial has helped you in some way, we'd love to hear about it. We're always dishing out new content so keep an eye out and let us know if there's anything you'd like to see.
Enjoy! Don't be shy if you have any questions.